Last update: 26.01.2017

Konverents ENG riba



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International conference on:

  • how forecasting upcoming global trends is becoming increasingly difficult,
  • how the progressive world strives toward simplicity in trade relations, and
  • how Estonian entrepreneurs should act in the new situation.

Surveys have shown that the success of Estonian exports is mainly limited by the lack of willingness to cooperate, along with insufficient export expertise.

The central topics of the conference are cooperation and professionalism through simplicity and clarity.

The City of Good Thoughts is the ideal setting for promoting cooperation and learning from experience. The conference is being held at the brand new V Spa Hotel Conference Centre: presentations, a formal business networking dinner, accommodation as well as spa procedures, all under one roof! As soon as they register, participants will be able to join the contact network, make appointments and follow up on them at the conference venue.

“Make Trade Simple!” is the concept of how the rules, positions and the contact network of the International Chamber of Commerce, the ICC, can be utilised to:

  • make the complicated simple and mutually comprehensible in trade transactions,
  • improve the quality of export transactions, and
  • increase the transaction security of exports, avoiding miscommunication and losses in delivery.

“Make Trade Simple!” is the motto of ICC Estonia.

The ICC (International Chamber of Commerce), the most important management organisation in international trade, representing the entrepreneurs of 130 countries, has put a great deal of effort into the development of trade regulations based on good trade practices. The rules created by the ICC are a common language, the use of which can significantly improve the quality of export transactions, making the transactions clearer, more binding, quicker and simpler.

Presentations are scheduled for the first day of the conference. The topics are divided into three areas:

  • Export success stories of Estonian enterprises
  • “Make Trade Simple!” – clear, binding, quick transactions
  • Trends influencing international trade

The moderator for the day is Paul Keres, attorney at law and partner at the GLIKMAN ALVIN OÜ Law Office.

ICC’s full Incoterms® 2010 package of pre-defined contract terms in different languages is available at the conference for a discounted price: it is the complete applicable set of ICC rules comprising the lingua franca of business created by the ICC.

The event’s first working day will end with a formal business networking dinner.

Visits to companies and tours are planned for the second working day. We offer participants the exclusive opportunity to get to know places that are usually difficult to access or which they would be unable to visit on any other day in this manner. Successful exporting enterprises will be visited, along with tours of the Estonian National Museum, the Tartu Observatory, in Tõravere, and the new Kvartal Shopping Centre.

The conference celebrates the following recent events:

  • fifth anniversary of ICC Estonia
  • The 80th anniversary of Incoterms, the ICC’s most famous product
  • Paul Keres 100

The latter’s anniversary is the reason why the moderator is Paul Keres, grandson of the chess grandmaster Paul Keres. But why not take Paul Keres in his eruditeness and sophistication as a role model for our exporters?


Wednesday, 1 February 2017

09:00–10:00 Registration and morning coffee  
10:00 Opening speech of the conference
Tiit Tammemägi, Secretary General of ICC Estonia
Paul Keres, attorney at law and partner at the GLIKMAN ALVIN OÜ Law Office
The moderator for the day is Paul Keres, attorney at law and partner at the GLIKMAN ALVIN OÜ Law Office, which is among the oldest in Estonia. Paul Keres defends people who, he feels, deserve to be defended. He advises clients in complicated commercial disputes and is mainly focused on the financial sector, enforcement and bankruptcy proceedings and disputes arising from relations between shareholders. He has broad-based experience with arbitration proceedings, having represented and counselled clients at courts of arbitration in Estonia and abroad. Our moderator is the grandson of Paul Keres, Estonia’s most famous chess player in history!
10:20 On the exporting of higher education
Volli Kalm, Rector of the University of Tartu
Volli Kalm is the Rector of the University of Tartu, the leading university in the Baltics and the Estonia’s national university. The University of Tartu is the only university in the Baltic states that is ranked in the top 2% of universities in the world, being among the first 400 in the raking of the world’s most reputable universities and holding 4th place among the universities of emerging Europe and Central Asia. As professor of applied geology, Volli Kalm has published works on the lithology and stratigraphy of Estonian glacial deposits, the mineralogy of different types of clay and archaeological pottery, and the paleogeography of the freezing of the Baltics, Scandinavia and the Andes.
10:40 What does “Make Trade Simple” mean? What is a good export transaction, and how can one achieve it using ICC’s tools and services?
Tiit Tammemägi, Secretary General of ICC Estonia
Tiit Tammemägi, Secretary General of ICC Estonia and the main organiser of the export conference He was the first to begin providing training on foreign trade and was also its “importer” to Estonia (1987). He is the founder of EMI EWT – Estonia’s oldest school of entrepreneurship – and the first to use learning trips as a new form of managerial training. Tiit Tammemägi is a long-standing member of the ICC Commission on Commercial Law and Practice and the Estonian localiser and publisher of Incoterms 1990, 2000 and 2010. He has written user instructions for the last three versions of Incoterms and is the co-author of several handbooks on exports, foreign trade and logistics. He is an avid promoter of the ICC’s principles of “a lingua franca” and “Making Trade Simple”.
11:10 How to sell more and avoid tax troubles on foreign markets?
Meelis Tambla, Chairman of the Management Board of KredEx Krediidikindlustus AS
Meelis Tambla heads the state-owned insurance company KredEx Krediidikindlustus AS, which helps Estonian enterprises to manage credit risks related to both exports and domestic sales. Meelis Tambla has worked in finance for almost 20 years. In the past he has worked as a department manager at different banks in the United States, in Estonia as the Head of Private Banking for SEB, and as a management board member at Hansa Investeerimisfondid.
11:30 Productivity and Estonian competitiveness: how to improve the competitiveness of Estonia?
Ilmar Lepik, Adviser to the Economics and Research Department of Eesti Pank
Ilmar Lepik is Adviser to the Economics and Research Department of Eesti Pank (Bank of Estonia) and author of Estonian competitiveness report 2016. In this report competitiveness is analysed through: 1) Estonian export capacity (relative productivity growth, changes in export indicators and similar); 2) Relative price and cost competitiveness indicators. From 2006 to 2016 Ilmar Lepik was the Economic Counsellor to Toomas Hendrik Ilves, the fourth President of the Republic Estonia.
00 Ilmar Lepik
12:00–13:00 Lunch  
13:00 World trade in the grip of changes ICC as the promoter of international trade
Philip Kucharski, COO of ICC, the International Chamber of Commerce
Philip Kucharski is the Chief Operating Officer, the so-called number two man, at the headquarters of the International Chamber of Commerce. Philip Kucharski has international experience with the management of multicultural projects and networks. Previously he has served as the European, Central Asian and African marketing director at The Economist Europe, a weekly magazine covering news on the economic and international policy, and the director of international press at the Presstalis Group. He has more than 20 years of experience with the management of media brands, new markets and international development projects.
13:20 Export of construction services. Opportunities and experiences
Lembit Lump, Chairman of the Management Board of Kodumaja AS
Lembit Lump is an entrepreneur who has contributed greatly to the development of Kodumaja AS, serving as the Chairman of the Management Board and the owner of the company. His greatest endeavour is the success of the companies in the Kodumaja group, which was founded in 1994 with Kodumajatehase AS. It has since grown into a group of enterprises, the main activity of which is the construction of high-quality residential housing. Output is mainly export-oriented, but there are also residential buildings manufactured by Kodumaja enriching the architectural landscape of Estonia. As a curious achievement, last year Kodumaja built the world’s tallest wooden house, standing 14 storeys tall and 51 metres high, in Norway.
13:40 Military export success story
Tõnu Vaher, Chairman of the Management Board of Eli OÜ
Tõnu Vaher is the CEO of Eli OÜ, the developer and producer of military technology, drones and simulators. Eli, which earned the title of Defence Industry Enterprise of the Year 2016, has a product selection that includes mobile pop-up targets, unmanned aircraft kits, start-up catapults and weapon kickback simulators and multi-rotor drone kits. The company also works with radio-controlled homing systems for infantry and anti-tank weapons. Eli’s simulators are used, for example, by the US and South African militaries.
14:00 Export success story
Aleksandr Volohhonski, co-founder of CheckToCashUp OÜ
Aleksandr Volohhonski is an entrepreneur who, as the co-founder of CheckToCashUp OÜ, has made it his mission to fight against forgery, copyright violations, and unfair use of trademarks or patents. CheckToCashUp has created a verification system that protects goods and services against forgery. The company operates in Europe, the United States, Canada, Russia, China and elsewhere.
14:20 Export success story
Raigo Tammo, Chairman of the Management Board of Estanc AS/ T-Tammer OÜ
Anti Tammo, Board Member of Estanc AS/ Managing Director and Board Member of T-Tammer OÜ
Herty Tammo, Chairman of the Council of Estanc AS/ Board Member of T-Tammer OÜ
Mihkel Tammo, Managing Director and Board Member of Estanc AS/ Board Member of T-Tammer OÜ
Raigo Tammo is the founder and owner of Estanc AS, a family business that has grown into the biggest producer of containers in the Nordic countries, and T-Tammer OÜ, the producer and exporter of metal doors. While the companies are managed by his talented and dedicated sons, being a man of action, Raigo Tammo also takes part in the daily management operations. Over the past few years, both companies have undergone significant developments: in addition to successful exports, production buildings have been constructed, turnover has increased along with the number of employees, and a new production area and line have been opened.
00-raigo-tammo00 Tammod 4
14:50–15:20 Coffee break  
15:20 The experiences of the Latvian enterprise Stenders Ziepu Fabrika, with exports in the retail sector
Baiba Cipa-Ziemele, the global sales and marketing manager of the cosmetics company Stenders (Latvia)
Baiba Cipa-Ziemele is the global sales and marketing manager of Stenders, Latvia’s biggest producer of cosmetics. Stenders was founded in 2001, with the company’s portfolio now including more than 350 products and more than 220 stores in 25 countries. Baiba has worked at the company for almost 10 years and has been responsible for the opening of more than 30 Stenders stores in Europe. She is currently responsible for the brand’s global sales and marketing activities and product development strategy.
15:50 Export success story
Priit Salumaa, co-founder of Mooncascade
Priit Salumaa is an entrepreneur, start-up activist and software engineer. He is the co-founder of Mooncascade, Estonia’s largest mobile software development firm, and has helped kick-start the Garage48 project, the start-up conference Latitude59, and MobileMonday Estonia, an association of people engaged with the mobile industry.
16:20 Dangerous optical illusion. International politics and business relations in light of the latest developments
Vladimir Juškin, head of the Baltic Center for Russian Studies
Vladimir Juškin is the head of the Baltic Center for Russian Studies, a privately-initiated, non-government research institution. The main objective of the centre is, through its activities and publications, to promote understanding of the current situation in Russia and the impact of the developments there on the Baltic region as a whole. During the most dramatic period in the restoration of Estonia’s independence, Vladimir Juškin served for 22 months as an adviser to then Prime Minister Edgar Savisaar. After that, in the 1990s, he worked as a political consultant and analyst at various privately owned businesses.


16:45–17:00 Summary of the day  
20:00–23:00 Formal evening programme and dinner buffet  


Thursday, 2 February 2017

09:00–10:30 Kvartal Shopping Centre
10:45–12:30 Estonian National Museum
12:30–13:05 Lunch
13:35–15:00 Tartu Observatory in Tõravere
15:00 Leaving for Tartu. Thank you for your participation!


*The conference programme will be updated.



Price for two days:  
For non-members €350 
For members of ICC Estonia €300 


The price does not include:

  • formal evening programme on 1 February (€65)
  • accommodation

All prices include 20% VAT.

PLEASE NOTE! We also offer discount accommodation!



or e-mail to icc@icc-estonia.ee / call +372 684 1252 


Co-organiser of the conference: Roosbaum OÜ/ Best Marketing International, member of ICC Estonia, organiser of international conferences


Additional information: e-mail to icc@icc-estonia.ee or call +372 684 1252